5 Top Ecommerce Marketing Automation Strategies To Grow Your Business

Growth and competition come together, and that is why it is imperative that all online businesses set up a unique marketing strategy to win more customers and increase their sales.

This article looks at some of the top marketing automation strategies you can put in place as a business to grow your customer base and make more sales over time.

1. Improve Team Communication 

Nothing goes on when your marketing team faces hurdles in the communication channel. Effective communication is the only key to have successful marketing in any company.

Many professionals are involved in a successful marketing project from writers, designers, influencers, and many others. For the marketing project to run down effectively, everyone involved should remain on the first page.

You can use marketing automation software like EngageBay to improve communication in your marketing through email interaction. Some tools will help you compile all team meetings notes in one zipped file and share them directly to the Google Drive folder where all team members can access them. When you use a marketing automation tool to enhance communication in your teams, you prevent any communication mishaps.

2. Personalize Customer Experience

Today, enhancing customer experience should be the unique selling point for any eCommerce business. If you want your business to stand out from the competition, you should think more about how to make your services customer-centered. Your teams should spend most of their time focusing more on catering to customers.

Spend time researching more about your target customers, collecting instant feedback, and creating a personalized user experience with your brand to witness growth in your sales.

Use marketing automation to help you target specific customers using different channels like social media platforms, emails, and your business website. Creating a more personalized experience for your customers is easier when you get to know them through multiple channels.

For instance, you can create videos using a video maker that offers pre-designed templates to create marvelous customer experiences on social media platforms. This will help you improve branding and engagement.

Most of the marketing automation software will help you dig more into your target audience to create a more personalized user experience for your brand. Marketing automation will nurture your customers into leads so that you can segment them into different criteria and characters unique to them. 

When you have metrics and insights about your customers, such as purchase history and buying behavior, you will market to your customers more effectively.

3. Send Drip Emails To Prospects Once They Fill Lead Forms 

Once you get your lead filling forms and sharing contact information, you are already on the right track, but you need to do more than this. You have to proceed to the lead nurturing phase, and you can make this happen using follow-up emails. Use a tool to automate the process by sending your prospects emails. This is what it will look like:

• A potential customer shares their contact information before downloading a file on your website.
• Once the customer fills out the lead form, you instantly follow up with a thank-you email.
• You follow up with an email having some offer related to the download a few days later.
• If the customer opens the email or converts, the sales team gets a notification, and they can now follow up on the lead.

This is a streamlined process that focuses more on converting leads to customers. It has worked for most businesses that can personalize emails and send relevant information to individual leads. You can achieve all these with marketing automation.

4. Segment Your Lists  

One of the most effective strategies you can employ to reach more customers with personalized marketing content is to segment your audience first. Not all customers that come calling will be interested in the same product – that is why your business is delivering a variety of products and services in the first place.  

You don’t want to flood your customers’ inboxes with offers they are not interested in. This way, you are only going to witness a high unsubscribe rate. If you want to avoid this situation, you should segment your customers based on past buying behavior, demographics, geographic location, and engagement level.

If you have thousands of customers, you are not going to comb through their details to group them. Marketing automation software can help you do this in just a few steps. You can use MailChimp email automation software which comes with multiple segmentation options. When customers sign up for your newsletter, they can choose their groups. You can also use internal data to segment your customers.

5. Send Your Customers Emails About News Products And Services 

You can use marketing automation to send your customers emails about some of the latest offers and new products on your shelves. Here are some of the best email examples for inspiration. It costs more to keep existing customers than to attract a new one. It is always important that you plan a post-purchase strategy with marketing automation to retain most of your existing customers.

The first thing you should do is send a customer some email to find out if the customer is happy with the service or products you’ve just sold them. Send emails to your customers based on what they like most. You can find these on their buying behavior insight. 

It is easy to suggest products and services your existing customers may be interested in if you have marketing automation software that records their past buying behavior.

It is also important to focus more on the customers with the highest engagement rate. These are the customers you should encourage to refer your business to their friends and relatives by simply adding a coupon, offer, or referral bonus.

Implementing The Best Ecommerce Marketing Automation Strategies 

Level up your eCommerce business by embracing marketing automation. Implement the best eCommerce marketing automation strategies aligned with your goals and objectives. 

Create a data set or buyer persona, segment your audiences, and use the right tools to monitor your metrics and gauge performance. These strategies can help you drive the desired results, such as more traffic, leads, and higher sales.  

It’s a must to define your goals and expectations, understand your business context, and detail the key components (like your data profile, store elements, etc.) of your eCommerce ecosystem. Furthermore, choose the right eCommerce platform and prepare a roadmap to view your milestones and meet your business deadlines. You can accomplish these things with the help of an Adobe Commerce agency. 

You can save time and effort implementing eCommerce marketing automation strategies by hiring an eCommerce expert to do it for you. That way, you can focus your attention on the other critical aspects of your business. 

Choosing an agency to partner with involves carefully scrutinizing its credentials, reputation, portfolio, and support services. It’s crucial to make some comparisons before making a final decision, considering the agency’s rates and goal alignment with your eCommerce business.

Final Thoughts 

If you want to grow your business, you should think of the best marketing automation strategy. Creating a marketing strategy that resonates more with your business is not easy. However, the benefits of doing so are evident when you increase sales.

When you find it overwhelming to create a marketing strategy, you should employ marketing automation to speed up growth. Employ the strategies discussed here and watch your business grow fast.