15 Tested HVAC Marketing Strategies To Bring Leads In 2022

According to Statista, the worldwide HVAC industry, known as the heating, ventilation, and air-conditioning industry, is expected to be worth around 367.5 billion US dollars, with a 3.9 per cent CAGR between 2020 and 2030.

This means the HVAC business will increase, and so the competition in the market. And to stay ahead of the competition, you need to create a strong and stable client base. 

But how will you do that in today’s economy?

To help you out, we have compiled 15 HVAC marketing strategies to bring you profits and help you create a solid client base.

15 Proven Marketing Strategies For HVAC Industries To Use In 2022

1. Gain Customer Trust

Trust is the most crucial factor that leads any business towards success. So, if you want to grow in your business, start with gaining the trust of your customers. 

And one of the best ways to do that is to create a top-quality website design, as this is where customers first go online to get an idea of a company. 

After that, use that website to provide critical information about your experience. For example, tell your HVAC clients about your service area and provide them with the necessary contact information.

You can also use the informational blog to gain your potential customer’s trust by solving their problem. 

2. Leverage Social Media

Social media offers many attractive ways to connect with your customers, like photos, videos, messages, and comments. 

As of 2022, 85% of all internet users in the United States of America watch online videos monthly.

This shows that if you use video to show your content based on your HVAC business, the chances are high that you will generate more leads for your business. 

FreshBooks is a company that provides accounting software for small and medium-sized businesses. But they also publish a lot of helpful written guides on their website, which they then share with their followers on social media. 

So, just like FreshBooks, you can post intriguing captions and link your video to drive to your HVAC business site. 

3. Re-Contact Old Customers

Building a successful business goes beyond just acquiring new customers. Customer retention is also essential. 

New customers are vital, but if you don’t know how to keep your old customers satisfied, it will be pointless to make new customers because your existing clients are more valuable than new ones.

A study has highlighted that engaged customers will likely produce 1.7 times more revenue than general customers. Active employees and consumers can grow as much as 3.4 times the average revenue. 

So, the more loyal your customers are, the faster you reach your company objectives.

Companies that raise client retention rates by as little as 5% see a 25-95 percent increase in earnings.

4. Maximize Search Engine Optimisation

Starting a business is a difficult task, and one of the primary goals of your promotional or marketing strategy should be to increase your exposure and recognition. 

Because billions of people can now be discovered online, having a website is an essential step in increasing the visibility of your business.

SEO may assist you in achieving this aim and driving traffic to your website. SEO raises your site’s awareness, encouraging users to click through to you. It makes your HVAC website more visible and uncomplicated for visitors to locate you.

To work on SEO, you must look for several things that will assist you in making your website visible, albeit doing so necessitates the practice of constantly upgrading your material and making it more reputable. 

SEO is an essential component of digital marketing strategy since it increases your trust, authority, visibility, and usability. It is about making your website geo-friendly with great content and building trusting relationships with clients.

5. Get Online Reviews

Many HVAC companies make the typical error of asking all of their customers to leave a review. This strategy may backfire since you may receive more negative evaluations than positive ones.

As a matter of fact, regarding purchasing decisions, your customers’ decisions will be affected by your reviews online; in fact, 85% of customers trust online reviews just as much as personal recommendations.

So, now the question arises, how you can generate more reviews for your HVAC business:

Make yourself available on all social media platforms. 

Remember, submitting the review will be easier for you if you are on the platform you are reviewing. 

It’s a good idea to allow reviews on numerous platforms, such as:

• Google Ratings
• Facebook
• Tripadvisor
• Maintain contact with your customers

If you have sold a product or offered a service to a customer, consider contacting them and gently asking for feedback on their preferred website. It’s ideal to do this close to the transaction while it’s still fresh in their thoughts.

Also, if the service or product is exceptional, they are more likely to submit a positive review while still in a good mood.

6. Consider Paid Advertising

Pay-per-click advertising is one of the surest ways to get the service of your HVAC business in front of the customer. You cannot rely on organic traffic alone, especially if your business is new. 

You need to use add to stay above in the competition. 

Paid advertisements on Google are most likely the best solution for an HVAC company. These advertisements will assist your company in claiming the top place in relevant search results, sending much more visitors to your website. 

As most new clients will find your business on Google, being at the top will help you earn more sales.

You may target a highly particular audience based on your area by configuring your adverts. 

Your advertising will be built around keywords, and you will bid on individual keywords on a CPC basis.

7. Google Local Services Ads

Your HVAC marketing strategy is about getting your HVAC company message to qualified local customers. 

And Google Local Service Ads is a great way to generate more qualified leads while keeping your HVAC expenditure low. 

Just like a traditional app, Google Local Service Ads appear when users enter a specific search query. 

The great thing about Local Service Ads is that they appear above the conventional PPC ads, which better position your company information before a potential customer.

Besides this, Google’s Local Service Ads go one step further to ensure they connect searchers to the right advertiser.

Upon clicking on a local advertisers’ listing, Google prompts them to confirm the job they’re looking for and their service area. 

If you fit the job and serve that area, you will be matched to the searcher, who will be able to review your qualification, rating, and Google Review before calling you. 

8. Publish High-Quality Content On Your Website

To bring traffic to your website and blog, ensure you provide quality content to your users. 

You’ve probably heard this before – “content is king” is thrown around more than a funnel at a frat party.

But creating “better content” isn’t just about quality. It also means being more strategic with your content marketing efforts.

The most successful content is the kind that meets a specific need. Think about your audience and what they love. 

Content these days almost always falls into two categories: cool and funny or valuable and educational. Choose either, and you’re probably off to a good start.

If you need ideas, check Quora and see what questions people are asking that are relevant to your HVAC industry. 

Also, try Buzzsumo to see what others have written in your field and try to make something better. 

9. Do Email-Marketing

Email marketing is not dead. It is very much alive and well, and can give needed growth to your HVAC business. 

Email marketing is the most direct and effective way to connect with your leads, nurture them, and turn them into customers, consistently winning out over all other marketing channels.

Did you know that at least 99% of consumers check their Emails daily? That can’t be said of any other communication channel. This number proves Email marketing has the power to take your HVAC business to the next level. And bringing leads for your business growth. 

Here are some of the top-driven data to use Email for your HVAC business growth:

• According to Marketing Sherpa, 91 percent of U.S. adults prefer to receive promotional emails from firms where they conduct business. 
• As per McKinsey, when acquiring new clients, Email is over 40 times more successful than Facebook and Twitter combined.
• According to eMarketer, Email marketing, according to 80% of pros, boosts client acquisition and retention. (eMarketer)
• According to Optinmonster, Email marketing has a higher conversion rate than social media marketing. 

10. Use Video To Attract Customers For Your HVAC Business

Using video to promote your HVAC business can increase website traffic and generate new business leads. 

Potential customers are 35% more likely to convert into paying customers when they see a video versus a picture. A short one- to three-minute video is a great way to get ideal customers to book your HVAC services.

Here are some of the platforms where you can post videos on:

• YouTube
• Instagram
• Facebook
• Your HVAC business website page

Here are a few tips on how you can promote your business

• Basic HVAC tips
• Quick advertisements
• Customer testimonials
• An introduction to your company (your mission, services, history, and ideal customer

These short videos are an excellent way to introduce your business and allow your customers to form a stronger bond with you.

11. Grow Your HVAC Business With Hashtag

Social media makes you visible all over the world. You can use social media hashtags to help consumers find you and keep track of your HVAC business-related posts and campaigns.

Effective hashtags are easy to make, and you can make them as simple as possible. 

Look at which hashtags are most popular in your region for HVAC services as a general rule of thumb. Examine which hashtags are practical for your rivals.

Many social media networks allow you to search for hashtags to identify relevant tags. Remember that your hashtags should not be too broad and should be particular for your customers to locate you.

12. Update Yourself With The Latest Trends And Features

Keep up with the latest social media trend and new features to ensure that you are maximizing your HVAC business’s potential for social media presence growth.

And one of the easiest ways to do that is by signing up for the social media newsletter. 

To make your work easier, here are some of the most popular social media newsletter

• Buffer
• HubSpot
• Hootsuite
• Sociality.io
• Sprout Social
• Social Media Examiner

These are some renowned newsletters that will keep you all on the latest trends and feature widespread in the HVAC market. 

13. Keep Data Of Your Each Marketing Strategies

There is a saying that if you want to improve, you have to know what you are doing wrong. The same goes when it comes to the growth of your HVAC business.  

With data tracking, you can evaluate the data to discover the most effective strategies and realistic goals for your HVAC business. And it is vital to get into the habit of recording and analyzing your data weekly.

Maintaining a close watch on your analytical data will quickly indicate which HVAC social media marketing techniques perform best for your company.

You may also maintain tabs on your competition to see what is and isn’t working for them. If you discover that anything works effectively for them, you may include and expand on that method.

14. Run A Giveaway

A giveaway is a great way to generate customers’ interest in your product and services. 

Everyone loves giveaways on items and services they are considering buying. However, remember that your free items should not be lavish and complex. 

Otherwise, they will think that you are fooling them. 

As an HVAC business owner, you could just offer free installation, a 50% off voucher, and HVAC-related products and services.  

Those who enter your contest will be interested in your offer and business. What you can do is follow up with them. 

For example: suppose you conduct a contest in your area to give away a free air conditioning system. Everyone who comes in wants to install an air conditioner, and they are all inside your service area. 

When the contest is complete, you may send all of your contestants a 10% discount ticket for a new air conditioner. This might significantly increase your sales.

Contests may also generate referrals, increase social interaction, develop user-generated content, and more.

15. Offer Referral Discount

Word of mouth is the most successful HVAC marketing approach. Customers will trust referrals from connections and friends more than marketing messages from an HVAC company they do not know. 

If you can boost your recommendations, you will have a better chance of growing your reservations.

To do that, you need to promote referrals in some way. You can offer a discount voucher to encourage a referral. 

For that, you can take the help of an email asking for a reference once the job is done with your customer. 

They will earn a discount on your services for each successful recommendation. This might help you attract new consumers and gain more returning business. 

Conclusion

Once you have prepared your marketing plan for a successful HVAC business, stick to it till the end. Because in the beginning, you might not get the anticipated result but gradually, as the marketing aspects start to show their effects, you will gain more leads than your competitors.

And suppose you are struggling to keep up with the plan for a more extended period or want to focus more on the services.

In that case, you can hire a marketing strategy company that can implement all of the mentioned strategies and help you grow in the digital place and generate more leads.