How Is Artificial Intelligence Transforming The Digital Marketing Field?

Over the years, AI systems have been getting more streamlined and cheaper. It has penetrated into several different industries. Something that has massively benefited from this is digital marketing. 

Here, we check out how AI has helped to create a much better performing digital marketing process pipeline –

1. Planning Is More Granular

The most important part of every digital marketing campaign is the planning phase. Unfortunately, this is also where people make the most mistakes. With the advent of millions of brands into marketing, competition has gotten intense. 

As a result, digital marketing and SEO have become more complex. Results are difficult to get unless you get the planning right on the money. AI can help significantly with the planning phase. It provides a large amount of data for reference. What would take marketers weeks you can now do in a few hours. 

The more data you have at your fingertips, the better informed your choices would be. AI has powerful data mining protocols that take into consideration thousands of variables. This can deliver a detailed and granular campaign plan for your customers. And because it cuts down significantly on time, the process is a lot quicker as well. 

2. More Effective Ads

Advertisements are still an area where digital marketing companies get results from. Paid ads today are much more expensive than before. The expense has prompted companies to streamline their ad-making and selection process. But thankfully, this is an area where AI can help.

Creating and publishing ads are costly and can quickly add up if not done right. They do get results, but you need to be on key with your campaigns. With the amount of competition today, that is easier said than done. AI-assisted subroutines enable marketers to get a lot more detailed perspective on the problem. 

AI helps with the creation of ads that people are bound to click more. They do this through detailed analysis and statistics of past ads and customer behavior analysis. In short, AI can make ads that sell more products. Ultimately, this reduces your overheads while improving your ROI. 

3. Real-Time Analysis

An area where AI can significantly contribute to the digital marketing and SEO process is real-time analysis. For a digital marketing agency, the money lies in the ability to read and interpret signals online. This is easier said than done because you need to consider thousands of signals for millions of websites. 

Understandably, people are bound to be overwhelmed by this task. Modern AIs subroutines can handle a lot of data points. They are thousands of times quicker than the average digital marketer at interpreting data. It allows for the implementation of real-time data interpretation and analysis. 

In this niche, information is power. The quicker you get information, the more powerful your digital marketing process becomes. AI can deliver far quicker results than manual operators and is the platform of choice for most businesses today. These results are also more accurate and can be used immediately without needing to waste time validating. 

4. Powerful Content Marketing

Content marketing has remained one of the most important platforms for digital marketing companies. Content delivers on all fronts and has been doing so for many years now. The problem today is the competitive market. Every brand knows the power of content, and they churn out lots of it. 

Millions of blog posts are being created every day. There is a huge overload of content marketing and the need of the hour is to stand out from the rest of them. With the huge amount of data being processed, it is virtually impossible to handle for a marketer or even a team. 

AI-assisted content creation and marketing is your best alternative. It has powerful metrics and analysis tools which can highlight the best content plan and platforms. It can give marketers the ultimate advantage – better insights and more content creation strategies. 

5. Custom Design Protocols

As brands try to outdo each other when it comes to design, a new trend is emerging. Gone are the days when one design strategy was enough to cater to everyone. Today, the design process is about creating tailored designs for each demographic. What this does is create a unique experience for customers based on their preferences.

The process can be extensive because of the number of unique user categories that exist today. AI-powered engines can gather the requisite data and deliver the right data sets to designers. The more customized a website is, the better it can attract the right people. 

AI processes can also dynamically alter the website design according to the type of profile visiting it. This results in a tailored experience which makes it more dynamic and appealing for the average user. It results in a much better user experience at a fraction of the cost. 

6. Targeted Email Marketing

Even after all these years, email marketing is still a potent force for marketers. It has a lot of benefits that other marketing platforms don’t have. Customized messages, reach, and retargeting, just to name a few. Again, here the problem is the scale of the implementation.

With email lists growing into the hundreds of thousands, marketers are finding it difficult. However, this is a clear-cut use case for AI. AI-assisted email marketing can handle a lot of data and on scale. It can make effective suggestions on the type of content to send to the users. It can also give marketers detailed statistics about email open, read, and discard rates. 

AI significantly improves the power of email marketing and allows retargeting for businesses. Retargeting is a huge source of revenue for brands. More than 70% of all marketers use retargeting to establish a connection with the user. In fact, retargeting generated more than a 1000x increase in business last year. 

7. Improved Social Media Listening

Social media is a powerful platform for marketers and brands. With more than three billion people logging on to it daily, it has a lot of traffic and engagement. Businesses have been using social media to drive their digital marketing metrics for years now. But social media platforms have developed into a powerful medium for brands. 

Today, social media has a lot of features and metrics which you can optimize for business. But since there are a lot of listening signals, it is difficult to achieve optimal results. AI can assist marketers in getting the right insights into it. It enables them to get the data required to make the right decisions. 

AI is the center of most brand’s social media campaign strategy. There is just too much data to process today, and a team of marketers needs to use tools to mine the data. There are many tools, all backed by AI, which can help marketers get the most out of their campaigns. 

8. Highly Secure And Safe

One of the concerns in recent times for brands during marketing is data security. As they work with marketing agencies, it can expose a lot of their internal information. Brands that don’t have adequate security in place can lose a lot of business. There are several instances of clients refusing to engage agencies without adequate data security. 

There is a need for new security measures to prevent this from happening. AI-powered security can deliver a lot more powerful data safeguarding. AI uses powerful biometrics to ensure that information is safe at both ends of the funnel. People don’t have to worry about their data being safe and focus on their core functions. 

Another advantage of AI-powered security is that it is much quicker than traditional protection methods. Brands need every last benefit for data transmission speeds. Using AI, transmission rates are not affected and so no time is wasted. 

9. Predictive Analysis And Interpretation

One of the significant advantages of using AI-powered techniques is that it can predict patterns. While this isn’t new, AI is much more accurate at reading and suggesting predictions. This is an area where people have not had much success. AI can include more scope and hence deliver better results. 

Predictive analysis is the key to improve in a competitive market. The digital marketing landscape is dynamic and always changing. It makes it difficult for businesses to keep track of things. AI gives companies the flexibility of solid statistics and data points that they can use. 

And it’s not only about predicting the patterns. You also need to interpret them correctly. This is another area where AI can assist marketers. Data interpretation is a crucial area where accuracy is needed for results. 

10. AI-Powered Chatbots

Chatbots have existed for quite some time now. The difference between then and now is that chatbots were a lot simpler back then. It was acceptable earlier, but today, the customer profile has changed considerably. Today’s consumers want more out of the brands that represent them.

AI assistants and chatbots are much more complex today. They use NLP (natural language processing), which can decode and answer difficult queries by users. This is a key part of the user experience for any brand. 

An example would be food delivery services. Most third-party food delivery services opt for the first layer of AI-assisted interaction. In about 50% of the cases, this can solve the issue. This means businesses don’t have to include people as part of their initial response. It directly translates into more savings for the company. 

Artificial Intelligence & Digital Marketing FAQs

What is AI-assisted digital marketing?

Any digital marketing pipeline that has AI-enabled tools or processes can be classified as such. The key point here is that AI is an effective part of operations, making the process much more streamlined. 

Is AI-powered digital marketing the future of rankings?

In a word, yes. AI can offer brands a much more cohesive experience when it comes to data processing. Today’s digital marketing is a complex beast. Marketers need the assistance of AI to help explore the full potential of their digital marketing process. 

What is better – digital marketing or machine learning?

It is tough to choose between either one or the other. A modern digital marketing process requires both – the fundamentals of marketing and AI to perform. If you are just focusing on one, it limit what you can achieve with your process. 

Can AI eventually replace digital marketers?

The truth is that we can’t really say. For now, AI is sophisticated enough to provide a lot of valuable insights for marketers. When AI does get powerful enough in the future, this might be a possibility. 

What are the implications of AI on digital marketing?

AI has offered digital marketing agencies a lot more powerful tools and marketing abilities. It helps keep pace with current digital marketing trends and delivers elevated client expectations as well. And finally, speed is also a critical factor. You need to ensure that it can deliver results in a shorter time frame. 

What are the best AI methods to use for digital marketing?

AI in digital marketing is best used for accomplishing repetitive or high-accuracy tasks. A good example is getting precise predictive insights for a marketing campaign. Regardless of the niche you’re in, this can be a huge task for people. It requires a huge amount of data processing, and it needs to be done accurately.