6 Tips For Effective Digital Marketing In Real Estate

If you’re passionate about real estate investing, you’re probably more passionate about the potential for revenue than going through all the motions required to generate that revenue.

Let’s face it, being an investor is hard work. Between renovations, repairs, maintenance, and managing tenants, it’s not always a walk in the park. That’s why you need to simplify your digital marketing efforts as much as possible.

It’s easy to get caught up in unnecessarily complex digital marketing strategies. With all the information available online, learning digital marketing can be overwhelming. It doesn’t have to be that way. While you can’t make your physical tasks easier, you can certainly make your online marketing tasks easier – here’s how.

1. Outsource Your Digital Marketing

There’s no better way to launch a full-scale, aggressive, effective digital marketing campaign than to hire an expert marketing team. If you already contract with a property management company, you may already have access to professional marketing services.

Many property management companies offer marketing services. For example, Green Residential in Katy, Texas provides property owners with digital marketing services in addition to traditional property management services.

The main benefit of outsourcing your digital marketing is not having to struggle trying to figure it out on your own. If you’re not a professional marketer and you aren’t passionate about becoming one, you’ll have a hard time. It makes sense to hire out the task.

2. Know Your Market Extremely Well

As with any marketing strategy, it’s important to know your market inside and out. Who are your ideal tenants? What are their demographics? How old are they? What is their annual income?

You can market your properties to anyone, but it’s better to market directly to your ideal tenants. The Fair Housing Act prohibits discriminating against qualified applicants on the basis of race, gender, religion, familial status, disability, or ethnicity. None of those protected classes should be used to identify an ideal tenant.

Generally speaking, an ideal tenant is someone who pays rent on time and in full, maintains your property in good shape, and keeps the peace with their neighbors. You can improve your chance of reaching your ideal tenants with strategic marketing. For example, set the bar high for credit scores, criminal history, and eviction history. Don’t be afraid to set high standards. The higher your standards, the higher quality prospects you’ll generate.

3. Examine Your Competitors’ Digital Marketing Strategy

Do you have any competitors in the area? Technically, every landlord renting out or selling property would be a potential competitor. However, not all landlords utilize digital marketing. Start looking for rental ads on various platforms to find out what other landlords are doing.

Look On Platforms Like:

• Facebook
• Craigslist
• Trulia
• Zillow
• Realtor.com

Many of the ads you’ll find on the above platforms will be homes posted for sale rather than for rent. However, whether you’re selling or renting, you can still derive inspiration from those ads.

If you’re renting, pay attention to the credit score requirements (if posted), and make some calls to find out income requirements if necessary. This information will give you a better idea of what your requirements should be. Of course, you can always hold higher standards if other landlords are too lenient.

Don’t copy anyone’s ad word-for-word, but if you’re not sure how to reach your ideal tenants, use existing ads for inspiration.

4. Make Your Property Look As High-End As Possible

When your property looks stunning in photos, you’ll get fewer low-quality tenants. Great photos can drastically increase the perceived value of a property and can make low-quality tenants subconsciously shy away from applying. 

Posting amazing photos won’t prevent you from getting applications from low-quality tenants. It just means that some of them will choose to skip your property.

5. Sellers: Focus On Past Clients

A large portion of your business will come from past clients. Instead of focusing entirely on buyers, start reaching out to sellers and former clients. You’ll generate more leads and conversions when you include past clients in your digital marketing strategy.

6. Utilize Content Marketing 

If you’re looking for leads, you need to use content marketing. Content marketing isn’t just for SEO. When you launch a content marketing campaign, your website links will be published in professionally written articles that real people read. In other words, you’ll get targeted traffic and SEO benefits.

Digital Marketing Is Your Key To Generating Leads And Conversions

A well-thought-out digital marketing strategy will generate targeted leads and help you get more conversions. Whether you’re renting, selling, or flipping, prioritize digital marketing to reach the highest level of success.