14 Effective Mobile Marketing Tips That Bring Leads And Sales

Mobile phones are a great way to drive sales for your business. But how do you leverage them to make the most out of them? It all depends on how you market your brand. To that note, here are 14 marketing tips that can help you get potential leads and drive your sales up.

1. Make Your Website Responsive To Mobile Devices.

The very first thing that you need to take care of is that your website should be mobile-friendly. You must ensure that navigation and content show correctly for users, which you cannot accomplish without a mobile-friendly design. If you’re using WordPress, this is quite simple. The platform offers a ton of free themes that you can choose from.

2. Write Mobile-Friendly Content.

The second most important thing is to create content that caters to the needs of mobile consumers on the go. Take into consideration that the majority of mobile phones have a smaller screen on which to show material. Since you have been writing a blog on your computer, you could believe that all of your windows, sites and hyperlinks are important and necessary. Unfortunately, they aren’t in this era of smartphones. And that is why you need mobile-friendly content.

3. Bring Your Brand To The Attention Of Mobile Consumers.

When we speak about marketing, we can’t ignore the power of social media. Mobile advertising, which you may broadcast using different online platforms, are one method to have your name out there. And it is much less cheap and more effective than advertising on tv. 

And with users spending a significant amount of time on social media, your brand would catch their eye. As a result, it would increase the traffic on your website.

4. Market Using Text Message (SMS)

Mobile text messaging is something that most internet entrepreneurs tend to ignore. They believe it has less impact than email marketing. However, as Forbes points out, this is a false narrative. Since most smartphone owners prefer to message rather than chat on their phones, SMS marketing is hands down the best choice. 

In general, mobile marketing is quick. Your message gets sent immediately as you hit the send button. Furthermore, whenever you deliver an SMS, you can casually customize the content to address the receiver. And these are a few of the benefits of SMS marketing.

5. Make QR Codes For Easy Access.

The acronym QR stands for rapid reaction. The barcodes are perfect for mobile phone users since they hold a bunch of information or data. By using QR codes, users can quickly transfer it electronically and rapidly. If you have a bunch of data to send through a web device, QR codes can help you accelerate your website. As a result, it would be much more mobile-friendly. Consider employing QR codes if you would like to take your smartphone advertising to the ultimate stage.

6. Promote Social Interaction.

Social media apps are an indispensable part of our lives. And that is why we cannot simply ignore the power it has when it comes to marketing. Because mobile devices account for most social media activity, you should incorporate social media into your digital promotional campaign. 

Having a face on social media is necessary as it would help you in increasing conversions from social media. Consider uploading images that are relevant to your business on Pinterest if you offer tangible products.

7. Make Apps For Mobile Devices

In this digital era, having an application is a necessity rather than a luxury. Smartphones, iPads, and other portable gadgets are the most common platforms for mobile applications. Users can use it to enjoy a variety of application and website features. 

By pairing up with app developers in Canada or the USA, you can build a robust application in no time. In addition, an application for your website or organization might help you generate more prospects and revenue.

8. Make Your Website Easy To Navigate.

Among the user interface improvements that can boost conversion rates, one of them is navigation. You must be able to navigate your menu, bottom bar, and other elements. In addition, it must be adaptive, meaning that it will appear correctly regardless of the mobile device your user is using. So, keep in mind that navigation would play a crucial role in the success of your app. There are no hard and fast guidelines for creating a mobile-friendly website. Before actually coming to any conclusions, you must put it to the test.

9. Focus On PC Users As Well 

While it’s critical to concentrate on mobile marketing jobs and goals, you must also optimize for PC consumers. It would be giving you a much better chance of killing two birds with one stone. Don’t only concentrate on people’s smartphone objectives as an internet marketer. Your intended market also uses computers. Therefore, if you optimize for both systems, you’ll have a better chance of winning.

10. Mobile Advertising Should Be Your Top Priority.

Make mobile advertising a core part of your plan to get the most out of it. The future belongs to mobile phones, as that is why you need to capitalize on it. In comparison to personal computers, the delivery pace is quick and consistent.

The success rate for mobile advertising is also much higher than that of email campaigns. And there are many studies and surveys to prove this point. It’s also more straightforward than ever to achieve success because of the seamless incorporation of applications and technologies such as WordPress, etc.

11. Multi-Channel Marketing Should Be Used.

Diversification is necessary for any aspect of a business. And same is the case when we consider mobile marketing. Smartphone multi-channel marketing may be provided via mobile applications, social media platforms, messaging systems like Facebook, WhatsApp, and more. 

Users today live in a multi-channel world, and your advertising ought to reflect that. By incorporating this strategy, you would be sending out this message. Blogging is another vital marketing approach that has been shown to increase lead generation and revenue. And just like this, there are many other ways such as videos, podcasts, etc.

12. Allow Real-Time Tracking 

Monitoring is essential for successful mobile marketing. It helps you to understand the progress of your application. It gives the business idea of what’s going on and when it’s going on. There are many tools that businesses can employ to have an idea about it. By doing so, it assists companies in generating information from accurate analytics. 

As a result, it helps them in guiding in keyword selection and much more. Ultimately, it leads towards boosting lead generation and increasing conversion rates. All in all, it can be a great way that allows you to incorporate new ideas and eliminate those that are not working.

13. With Google My Business, You Can Go Local.

Users tend to trust businesses that have local information available. Simply putting your business on Google can let them know about your business address and other things. Therefore, they are much likely to trust your company. And not just that, it also allows you to market and advertises your brand. If you want to deliver, you’ll need to get your company on the map in your area. 

And with Google My Business, it is more than possible now. It enables all of this by making it straightforward and convenient for both smartphone and computer users to find you. Since smartphone users can find your business when they search, you’ll see an increase in total search volume. And It’s simple to get started. All that you need is a Google account, and that is it. The following steps are self-explanatory, and you can quickly go through the process.

14. Incorporate A Personalized Feel

Last but not least, your marketing campaign should have a personal touch with the viewers. Unfortunately, several SEOs commit the error of cramming buzzwords and over-optimizing keyword phrases. They don’t think about the users and focus on using terminologies that are trending. 

It is something that Google is now trying to eliminate by making its search engine smarter by every minute. As a result, focus on user experience is more imperative than ever. It’s preferable to give value and make an empathetic connection with viewers. Customizing your marketing is the most excellent method to achieve this.

Final Word

And with that, we come to an end to our article. We hope by using these tips, you would be able to generate more leads and increase sales. While there are some of the most common practices, there are many more things to try out. There is always room for improvement in every aspect of our lives.

So, if you have something out of the box that you think can do wonders and then go for it. Who knows, your idea might become a trend that others would follow.

Author Bio:

Hamza Iqbal Digital Content Producer for the software development company. He develops and implements content strategies for Cubix, along with aligning business goals with content marketing activities. He actively contributes articles related to digital and content marketing.