What Do Applicants Look For in a Model Employer?

So much pressure can be put on the applicant for any given job – with them feeling as though they absolutely need to prove themselves worthy in the eye of the employer. Obviously, to get the job, this is true, but it can create an imbalanced relationship where the applicant doesn’t think about what they want out of a job.

Increasingly, employees are becoming aware of the importance of a robust work/life balance, which means that there’s more pressure on employers to offer something their competitors lack.

Something Different

To many employers, the world of corporate jargon and typical staples of the business world can feel like something to aspire to, as if they aren’t fitting the part of, they don’t meet these standards. However, to many employees, this might be something that they’re looking to avoid. Rather than finding themselves in a new office with the same culture that they’ve been in many times before, employees might be keen to work with direct and sincere people, showing an understanding and empathy that makes them feel treated like human beings rather than workers alone.

Understandably, employers might find it difficult to depict all of this in a job ad, especially where it can look as though you’re just trying to be appealing, but it’s worth being aware of how those kinds of principles can be appealing to applicants.

Flexibility for Their Time

While opinions on remote work vary, many employees will value the opportunity to have a greater degree of control over their own time. Some might prefer some time in the office, and some might prefer to be fully remote, but knowing that they can take their own approach to their work and be trusted to do so can be transformative to how someone enjoys their job. Knowing that they can take a break when they need to unwind can make a marked difference in productivity, whether in the office or at home. Disconnecting from work for a short while to visit the Unibet online casino or read a book can help them to come back to work with a fresh attitude.

Shared Values

Many people might feel that their ideal professional life isn’t just one that has them finding success in the way it’s often defined, but also with making a positive difference. To that end, they might avoid applying for jobs with companies that look like they just offer more of the same, and might try to find places that share their values. This could lead to them looking for work with charities and other causes that are much more proactive in certain areas, like environmentalism, but it might also just be working with companies that are heavily involved in these sectors.

It’s tempting for businesses and companies to use these values as a way to draw in employees and audiences, but being too non-committal here can be more transparent than businesses expect, and accusations of greenwashing can be incredibly damaging to your brand.