How To Create An Outstanding Marketing Strategy In 2022

Keeping up with trends in the marketing world is a never-ending task. In the last few years alone, we’ve seen tremendous changes in terms of what works and what doesn’t. Think about it. Video content is now more popular than ever, social media channels mix at the top on a regular basis, and there are thousands of new tools at marketers’ disposal. 

In short, the things that worked for your brand just last year might not fly in 2022. To succeed – and even only to survive – in the marketing world, you need to stay ahead of the curve. We are talking about new ways to market your brand, new tricks for marketing automation, new investments, and tons of fresh research. 

If you want to learn how to create an outstanding strategy that works today, this article is perfect for you. We present you with some actionable data that will help you follow the trends of 2022.

1. Use Professional Text-To-Speech Voices

Podcasts, videos, presentations… it all takes part in modern marketing these days. Seeing how videos are more popular than ever, you must make yours great. 

One big downside of most videos is that their creators don’t work hard to make them perfect. By trying to create more video content, marketers often fail to tweak the details to make them perfect. Nowadays, it’s not enough just to have a good idea or a quality camera. You need to focus on things like background noises, subtitles, and delivering clear, comprehensive speech. 

If you want to improve your videos and your marketing strategy, you should consider tools like Murf for text to speech voices. This tool’s voices sound very natural and are quality-checked across different parameters. Forget about robotic text-to-speech tools. Most people cannot even tell that you’ve been using advanced AI voices to enrich your videos. 

So many AI speech tools now offer a wide selection of voices and a choice between a ton of different languages. Most languages have limited voices that you can test for free before you opt for the paid plan. 

You can use these tools to create a voiceover for your presentations and videos, but also for other types of visuals such as your images. Usually, you get free punctuation and grammar assistance, which ensures that your scripts are always flawless. On top of that, there is a built-in library of royalty-free music tracks, so you get everything you need in a single tool.

2. Use The Right Email Marketing Platform

Every day in 2022, people send 333.2 billion messages via email across the world. Even though many of the trends are vanishing and changing, email marketing is stronger than ever. This makes it a priority for your marketing strategy. Also prioritize domain security and use dmarc setup, that will gurantee effective email strategy too. 

If you want to reach your target audience and existing customers, you need to do this consistently and at the right time. Managing an email marketing strategy is impossible to do without automation these days, especially if you are looking to reach out to a long list. 

That being said, you should pick an excellent email marketing platform that will help you handle this part properly. For example, you could use Mailchimp, a trending tool that’s been around since 2001, and offers features like marketing automation and a suite of integrations. 

Still, Mailchimp does come with some downsides, its cost being the first. If this platform is too costly or complex for you, there are some great alternatives with amazing features to consider, too. 

Need A Cheaper Mailchimp Alternative?

If you are looking for cheaper Mailchimp alternatives with similar – or higher quality, you should consider Flodesk. This is a fast-growing platform that helps businesses of small to medium sizes to get their emails to the right people. From quality email templates that you can customize within minutes to immersive forms that engage the recipients, Flodesk is an amazing tool to have in your arsenal. 

3. Review Your Marketing Media

At this point, you should review and evaluate what you have in your arsenal in terms of media. Once you evaluate this, you can make smart moves based on research and trends. 

To review your marketing media, split your assets into three categories:

• Paid media. This includes every channel that you invest money in with the goal to attract the target audience. This can be anything from billboards to social media channels. 

• Owned media. This refers to any media that you create at your company with the help of a team, including videos, pictures, podcasts, infographic, ebooks, and more. 

• Earned media. Also referred to as user-generated content, this type of media includes the tweets about your brand, the shares you get on social channels, and the content you post on platforms like Instagram and Facebook. 

This might take time and some effort, but if you gather all these materials and organize them, you’ll get a very clear vision of what you have in terms of marketing – and what you can do to improve it. 

This step will help you make smart connections, which is crucial for digital marketing today. Why? Since there are so many platforms and your target audience is really scattered across the Internet, repurposing and sharing your content in different places can give you a much wider reach. 

For example, if you have your own content posted on a website or a blog, which equals owned media, you can use paid media such as ads on Instagram and Facebook to promote your blog posts. 

If you do this right, you can create a well-rounded, more successful marketing strategy. It will take time to gather the data, but it will save you more time since you’ll be repurposing content. 

4. Keep Researching Your Audience

Effective marketing relies on how well you know your audience. If you want a smart marketing strategy, you need to personalize it based on what you know about your customers. 

In this sense, you need to act based on who your audience is. There’s no recipe for personalisation for all companies – it is different depending on your brand. 

Nowadays, personalisation is key to successful marketing. This means that you should focus your efforts on learning who your audience is, what their demographics are, what their interests are, what they are looking for in a brand, and more. 

If you want an outstanding marketing strategy in 2022, it all depends on how well you know your customer. 

5. Make Your Brand Easy To Find

When you figure out who your audience is, you can’t just find them and reach them all manually. You need to use that information to get them to find you. It’s all about attracting the audience and then converting them into paying customers. 

But, even if you know who your audience is and how to reach them, you won’t get any leads unless you make yourself really visible online. If you want to get more customers for your brand, you need to make it easy to find. Here are some things to focus on. 

Google Ads

Ads will cost you some money, but their reach is amazing. Depending on what you select and your industry, Google Ads can cost a little or a lot. To make it more affordable, make extensive research for keywords. A good tool for this purpose is Google’s Keyword Planner, which will help you find the smartest words to use in your campaign. 

Search Engine Optimisation

SEO determines how high you’ll show up in search results organically. It takes time – and a lot of effort – to get higher in the results list, but if you achieve this, you can expect tremendous success in terms of marketing. 

If you want to make your business available and easy to reach, you need to focus most of your efforts to search engine optimisation. Find quality content creators and use tools like Google Search Console for insight and better ranking. 

Retargeting

What happens when visitors come to your website? Some convert into customers and others shop around some more before they decide on the company they’ll use. To get them to come back to your website even after they checked the competition, it’s worthwhile using remarking to reconnect with them. 

Setting up retargeting campaigns is simple and quick. Google Ads Remarketing is a good tool for this purpose.  

Are You Ready To Market Your Brand In 2022?

Trends in marketing change so fast that we don’t know what tomorrow will bring. Still, these few tricks are expected to really work in 2022 and in the years that follow because of the tremendous success they’ve brought marketers of today. 

With some effort, small investments, and a well-rounded strategy, succeeding in the market today is definitely doable. The important thing to remember is that research is key, and that tons of dedication can bring you many leads and with it, great success. 

That being said, focus on consistency and quality, fine-tune your campaign based on research data, and keep measuring the results to improve your marketing strategy. Good luck!